Novograf, the UK's leading supplier of high quality durable graphics and cladding for the retail environment, have strengthened their position in the market place installing a new Durst Rho 800 flatbed UV inkjet printer, just twelve months after investing in a Rho 600.

With the knowledge gained from being in the business for over 20 years, extensive research, and experience of the leading printer manufacturers, Novograf chose Durst printers because they are simply in a league of their own. Their level of quality, engineering and sophistication is very impressive.

Alistair Miller, owner and managing director of Novograf is delighted. “The Rho 600 improved our turnaround time and enabled us to offer improvements in quality with Durst’s Quadro Array technology ensuring edge sharp printing of small text for close-up signage. Furthermore the ability to print white ink has reduced the need for vinyl backings, helping us to achieve our PVC reduction target.”

With an increase in demand forecast for 2008 the decision to install the Durst Rho 800 was a simple one. Novograf manufacture an extensive range of products and the Durst printers makes it possible to print directly onto our unique range of substrates increasing the durability of our graphics and eliminating the need for mounting. “We are now equipped for heavy duty, continuous production even unattended overnight printing. With the two machines we can now offer our customers improved efficiency and flexibility, whilst maintaining our high levels of quality.” With this level of investment Novograf will continue to lead the market and provide our customers with the best quality products and service available.

Novograf provide a complete graphics service from design and manufacture to installation for floors, walls, windows, checkouts, fixtures, fittings and signage. Our conventional screen printing department, combined with the digital printers, offer limitless design possibilities to transform our customers surroundings and maximise their brands impact.

Novograf are the leader in creative and cost-effective makeovers for the retail industry, branding your premises with minimum fuss and maximum impact. We provide a complete graphics and cladding service to many blue chip brands including Selfridges, NatWest, Audi and BAA.

For more information on Novograf, telephone 01355 900 100 or visit www.novograf.co.uk.
To find out more about the Durst Rho 800, telephone 01372 388540 or visit
www.durst-online.co.uk.